Strengthening consumers’ halal buying behaviour: role of attitude, religiosity and personal norm

Md. Kashedul Wahab Tuhin, Mahadi Hasan Miraz, Md. Mamun Habib, Md. Mahbub Alam

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Type :	Academic Journal
Main Author :	Md. Kashedul Wahab Tuhin, Mahadi Hasan Miraz, Md. Mamun Habib, Md. Mahbub Alam
Title :	Strengthening consumers’ halal buying behaviour: role of attitude, religiosity and personal norm
Varying Form of Title :	Journal of Islamic Marketing, Revised 10 September 2020
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)

Publisher :	Journal of Islamic Marketing
Year of Publication :	2020
Summary :	This study aims to determine direct and indirect ways of strengthening consumer’s halal buying behaviour. For this, the researchers explore the role of religiosity and consumers’ personal norms on consumers’ attitudes and halal buying behaviour. The study also reconnoiters the mediating role of consumer attitudes. Design/methodology/approach – With a structured questionnaire, a survey was conducted to collect data on consumer attitudes, personal norms and halal buying behaviour. Finally, 229 valid questioners were retained for data analysis. The structural equation modelling technique was used for data analysis using SmartPLS 3.0 software. Findings – The result of this study suggests that consumers’ attitude towards halal purchase depends on consumers’ personal norms and religiosity. Further, the role of consumer attitudes and religiosity on the halal buying behaviour of consumers is significant. However, the personal norm is not a significant predictor of halal buying behaviour. Consumer attitudes mediate the relationships between personal norms and halal buying behaviour, as well as religiosity and halal buying behaviour.
Corporate Name :	UNIRAZAK Library
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