QR Code Link : Type : Academic Journal Main Author : Dr. Shanmugam Munuswamy, Prof. Dr. Syed Omar Syed Agil, and Prof. Dr. Zukifflee Bin Mohamed Title : Network Expansion Strategy: A Case Study of a Malaysian Motor Claims Management Company in India Varying Form of Title : The Journol of American Academy of Business, Cambridge Vol. 19, No. 1, (2013) Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Publisher : The Journol of American Academy of Business Year of Publication : 2013 Summary : Collaborative ventures have dramatically increased among organizations as one of the market expansion strategies. A number of drivers appear to be behind the business partnership predominantly the instant market access, distribution synergies, business set up cost and an effective control over a huge payroll. However, several challenges are evident from such business relationship such as reliability, decision making constraints, and cultural diversity. This case study is related to the challenges of a software subsidiary of a listed company in East Malaysia that ventured into the Indian market to provide an integrated software end-to-end solution to the motor claims industry. Corporate Name : UNIRAZAK Library

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials. You may use the digitized material for private study, scholarship, or research.

Back to previous page

Installed and configured by UNIRAZAK Library
If you have enquiries with this repository, kindly contact us at pustaka@unirazak.edu.my or 03-2707275