QR Code Link : Type : Academic Journal Main Author : Siti Syuhada Binti Ab Rahim and Assoc. Prof. Dr. Omaima Eltahir Babikir Mohamed Title : Case Study : Customer Satisfaction In Islamic Financial Services In Malaysian Banks Varying Form of Title : International Journal of Financial Markets, (2015) Vol. 2, No. 1, Pages 6-15 Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Publisher : International Journal of Financial Markets Year of Publication : 2015 Summary : This study provides insights into the customer satisfaction and loyalty towards Islamic financial services of the Malaysian customers. Its objective is to examine the relationship between consumers’ attitude towards Islamic banking services and intention to adopt Islamic banking services. Data was collected through a survey and was analyzed using SPSS software. The study presents primary data collected by selfadministered questionnaires involving a sample of 352 respondents in Malaysia. Data were analyzed using frequencies, reliability analysis, regression analysis and correlation testing. The level of customer satisfaction and loyalty towards Islamic financial services are analyzed using sample characteristics and reliability analysis. To examine the relationship between service quality and customer satisfaction, correlation testing & regression analysis tests. It was found that the five SERVQUAL offered by the bank influencing tangibility, reliability, responsiveness, assurance and empathy. The research findings suggest\r\nthe need to increase quality services, embrace good customer services and Shariah knowledge as well to enhance reputation and secure customers allegiance. Corporate Name : UNIRAZAK Library PDF Guest : Click to view PDF file

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials. You may use the digitized material for private study, scholarship, or research.

Back to previous page

Installed and configured by UNIRAZAK Library
If you have enquiries with this repository, kindly contact us at pustaka@unirazak.edu.my or 03-2707275