Factors Influencing Market Penetration Of Takāful Industry In Malaysia : (1985-2008)

Assoc. Prof. Dr. Omaima El Tahir Babikir Mohamed and Prof. Datuk Dr. Syed Othman Alhabshi, Prof. Dato’ Kamaruddin Sharif

QR Code Link :
Type :	Academic Journal
Main Author :	Assoc. Prof. Dr. Omaima El Tahir Babikir Mohamed and Prof. Datuk Dr. Syed Othman Alhabshi, Prof. Dato’ Kamaruddin Sharif
Title :	Factors Influencing Market Penetration Of Takāful Industry In Malaysia : (1985-2008)
Varying Form of Title :	International Journal of Management Sciences, (2013) Vol. 1, No. 12 ,Pages 470-481
Content Type :	still image (rdacontent)
Media Type :	computer (rdamedia)
Carrier Type :	online resource (rdacarrier)

Publisher :	Research Academy of Social Sciences
Year of Publication :	2013
Summary :	This research provides insights into the factors influencing Takāful penetration rate of the Malaysian Takāful industry for the period 1985–2008. Its objective is to identify the factors that influence the market penetration from the perspective of Takāful participants. Data was collected through a survey and was analyzed using SPSS software. Employed techniques was Cross Tabulation & Chi-Square tests. It was found that the factors influencing Takāful penetration were age, gender, religion, marital status, education, income, awareness, product varieties, and knowledge of staff and agents of Takāful. The research findings suggestthe need to increase product varieties, training of staff and agents to enhance their product knowledge, technical and Shariăh knowledge as well as to intensify the level of awareness.
Corporate Name :	UNIRAZAK Library
PDF Guest :	Click to view PDF file

This material may be protected under Copyright Act which governs the making of photocopies or reproductions of copyrighted materials.
You may use the digitized material for private study, scholarship, or research.

Back to previous page