QR Code Link : Type : Academic Journal Main Author : Assoc. Prof. Dr. Ali Salman , Prof. Dr. Hazita Azman, Prof. Datin Dr. Norizan Abdul Razak , Prof. Dr. Supyan Hussin and Prof. Datin Paduka Dr. Samsina Title : Antecedents Of Satisfaction In The Emerging Digital Economy : A Case Study In An Urbanised Setting Varying Form of Title : Proceedings of the 4th International Conference on Computing and Informatics, ICOCI, Sarawak, Malaysia. 28-30 August 2013 Content Type : still image (rdacontent) Media Type : computer (rdamedia) Carrier Type : online resource (rdacarrier)

Publisher : Conference on Computing and Informatics Year of Publication : 2013 Summary : The digital economy is the new wave of economy sweeping the world. Countries that have positioned themselves to be active players in the emerging digital economy are said to reap the benefits accruing there from. For the digital economy to move forward, satisfaction is very important. This study aims at determining the antecedents of satisfaction in a digital economy. The study uses a survey where some 514 respondents living in the Klang Valley were randomly interviewed using a standard questionnaire. The data was analysed using SPSS 20.0 and both descriptive and inferential statistics were used. Using multiple regressions, trust, security and ease of use emerge as the only significant variables contributing to the variations in satisfaction. Corporate Name : UNIRAZAK Library PDF Guest : Click to view PDF file

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