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UNIRAZAK Library Pustaka
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| Abstract : UNIRAZAK Library |
| This study explores the significant impact of digitalization on Malaysia’s financial sector,
focusing on how traditional banks are navigating the shift brought about by fintech and
digital banking services. As digital financial solutions rapidly gain traction, traditional
institutions face mounting pressure to adapt to stay competitive. The research combines both
quantitative and qualitative approaches to provide a well-rounded understanding of the
evolving landscape.The quantitative portion examines secondary data, such as digital
adoption rates and fintech market penetration, using methods like trend and correlation
analysis to assess the influence of digitalization on consumer behavior and banking
performance. Meanwhile, the qualitative analysis gathers perspectives from key industry
stakeholders through interviews with bank executives, fintech leaders, regulators, and
consumers. This allows for deeper insights into the operational, strategic, and regulatory
impacts of digitalization on the financial sector.A core focus of the study is to understand
how consumer preferences are shifting toward digital services like mobile banking and
digital payments, and how traditional banks are responding to this shift. It also evaluates the
effectiveness of Malaysia’s regulatory framework, including the Financial Technology
Regulatory Sandbox, in fostering innovation while ensuring consumer
protection.Additionally, the study examines the challenges and opportunities faced by
traditional banks in adapting to digitalization. This includes their strategies for integrating
new technologies, upgrading infrastructure, and competing with fintech firms by forming
partnerships or launching digital banking platforms.The research aims to provide actionable
insights for policymakers, financial institutions, and fintech companies, offering guidance on
navigating the digital transformation of Malaysia’s financial sector and capitalizing on
emerging opportunities. |
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